Negranti Creamery is the first creamery to use sheep’s milk for their ice cream, and they needed a new package design for their iconic and delicious ice cream flavors. Working with a team of 4 other people we were to redesign the packaging that addresses a certain trend in ice cream packaging and position the package redesign so that the brand will either protect market share, increase revenues, enter a new category, etc.
This was our Point of Purchase display that we created for Negranti Ice Cream which placed third in the PIASC RAISE Packaging Competition. Some design feature are:
A sheep that reads “Discover your new favorite flavor! And enjoy our new look! Spin the wheel below!” that invites the user to spin the wheel and explore Negranti ice cream flavors.
A “pint” with 6 panels, each featuring the redesigned look of each ice cream flavor.
A “dish” also divided into six sections, aligned with a corresponding flavor, containing fun facts and more information about Negranti’s brand. One of these sections also leads to a website with a coupon for purchasing Negranti’s